Johnnie Walker wanted to capture the culture of Rio de Janeiro in their upcoming whiskey advertisement. It was only natural that they would select the Rio native marketing executive Alexandre Gama.

Alexandre Gama, who is the CEO of Neogama, had created the award-winning film that combined CGI with real footage of Rio de Janeiro. The giant rock golem had emerged from the rocks from the beach to wander its way through the skyline of the city. This is what gave the title to the advertisement “Rock Giant”.

Looking back on Alexandre Gama’s early career, he started out as a lowly copywriter and worked his way up through several companies. After he was considered to be one of the best copywriters in the country, he decided to start his own marketing firm. Since his company merged with BBH, his company created some of the most well-known advertising and film pieces in the world. He is even a frequent winner at the Cannes Festival.